The Power of Merchandise

The Power of Merchandise: Why you should consider using it for brand building

Merchandise is one of the most interactive forms of branding. People relate to the ideology of “You wear what you believe reflects who you are.” Where you goto school or college has a defining impact on who you are.

You can't buy your way into an education, nor the learnings & the network that comes from it. This creates a strong brand connect among the students & alumni of premier institutes. Every time you come across your school name/crest, nostalgia is triggered. Merchandise brings that trigger in your everyday life & keeps you close to the good ol days on campus.

 Social Media platforms have taken the game to another level. Each platform has a preference on the type of content it likes to reward with max reach. Merchandise is primed to be a highly engaging content across the board.

The emotional connection with your alma mater is stronger than most brands we consume. Countries like the US & UK have done an exceptional job in developing this bond into a powerhouse of brand engagement. Education institutes in India have a lot of catching up in harnessing the power of merchandise.

Would love to know your thoughts on this?

How do you think Merchandise can help in brand building?